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| Rolex Campaign |
Flipping through this week's New Yorker, I stumbled across what is the first advertisement in a new campaign from Rolex. And the reason that you're seeing it here is it is the absolute best campaign I've seen from Rolex in a long time. The ad shows 10 people - 10 people you all know - from Rolex ambassadors Tiger Woods and Roger Federer, to Marlon Brando, Robert DeNiro, Pablo Picasso, and Martin Luther King Jr, all wearing their Rolexes.
And while Woods and Federer are paid to wear theirs, the rest of these men and women are (and were) not. To me, one of the factors that makes Rolex so compelling is its history with these great people, and great actions. At the side of so many of the world's greatest (and, let's be honest, nefarious, too) leaders was a Rolex watch. And to see just a small sampling them in their prime really speaks to what Rolex, and great watches are about. None of the watches seen here played a huge role in the success of any of these folks, but that doesn't change the fact that they all bore witness to some wonderful things - and I love that there isn't even a mention or photo of a new product. You can see this ad for yourself on page 9 of the May 20th edition of the New Yorker.
What do you guys think of the new direction for Rolex advertisements?
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