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| Flieger B-Uhr |
Have you ever noticed that watch advertisements always seem to show the hands at 10:10–that is one hand at the 10 position and the other at the 2 position? Just like its showed in the Picture above, featuring a Flieger B-uhr. An old myth says that this is in honor of the time of day when President Lincoln was assassinated (but he was actually shot at 10:15 pm). The real reasons are readily understandable. Consider the following:
- this is the perfect position to frame a company's logo
- it creates the appearance that the watch is "smiling" (emotional marketing)
- aesthetically it's the best place for the hands to reveal the face
- it keeps the hands clear of signatures, subsidiary dials, and date windows
- it's been the industry marketing standard since watches went mainstream in the 1920s
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