HELP NEEDED: Fill in this Questionnaire about Watches and Marketing

Help Needed

Hello fellow watch aficionados!

Currently I'm finishing my Master in Marketing in Madrid and I'm conducting a research about a watch manufacturer. I'm researching what the brand is about, is communicating, its positioning etc. The second part is to understand the consumer perceptions regarding the brand, that's where I need you guys! 

Rolex Explorer Sold For $182,000 And that's Only The Start (Is The Economy Roaring Again?)

Rolex Explorer

Today's Christie's auction had my head spinning.
Like, that white-dial Explorer 1 sold for $182,000! Can you believe that? Me neither either.
Let's run through some results.    

EXPLANATION: Why Watch Hands Are Always at 10 and 2 in Advertisements

Flieger B-Uhr

Have you ever noticed that watch advertisements always seem to show the hands at 10:10–that is one hand at the 10 position and the other at the 2 position? Just like its showed in the Picture above, featuring a Flieger B-uhr. An old myth says that this is in honor of the time of day when President Lincoln was assassinated (but he was actually shot at 10:15 pm). The real reasons are readily understandable. Consider the following:

• this is the perfect position to frame a company's logo
• it creates the appearance that the watch is "smiling" (emotional marketing)
• aesthetically it's the best place for the hands to reveal the face
• it keeps the hands clear of signatures, subsidiary dials, and date windows
• it's been the industry marketing standard since watches went mainstream in the 1920s

Ten Vintage Watches That Should Be More Expensive Than They Are, And Why

Tag Heuer

The world of vintage watches is a funny thing.  Not funny “haha,” but rather funny “hmm, I see."   The peaks and valleys in prices of wristwatches sold a generation ago are related to many things – certainly the macro-level economy as a whole, how the brand / watch is perceived today, and how certain aspects play into collecting trends of the day.  In this list, we’ll taken you through ten watches that we think should be selling for more money than they are, and we’ll tell you why.  Oh, and there isn’t a single Rolex on this list.